Summary Of A True Story Of Life Behind The Veil Saudi...

Ciara Campos Professor Coleman Sociology 200 February 6, 2015 A True Story of Life Behind the Veil in Saudi Arabia Jean P. Sasson wrote a true event story about a Saudi Arabian princess. It was about Sultana’s own life story and the whole book is in her point of view. To protect her identity she had to change names and obviously not explicit hers. It’s a nonfiction story of the outrage that is forced upon women throughout Saudi Arabia even today, a story that leaves readers praying for change before it is too late for the next generation of girls growing up in Saudi Arabia. This story is quite scary and very unbelievable how women around the world are being treated. Even though Arabians have a very different point of view of religion and marriage it’s really all sexist and very sad what women have to go through, no matter rich or poor. Sultana is an actual princess living the â€Å"rich† more successful life than others in Saudi Arabia. She grew up in a luxury mansion since her dad came from a royal family closely re lated to a King. She literally has four mansions on three continents, has her very own private jet, different types of jewels and designer dresses. But in reality she’s not happy with all she has because she’s living like a slave in her own gilded cage with absolutely no time of freedom. She can’t ever leave the house, she has no control over her own life and no value. Behind her veil she is more like a prisoner jailed by her own dad, husband, as well as herShow MoreRelatedEssay on Women in Afghanistan1708 Words   |  7 Pagesand my generation as a country ruled by the Taliban. Many of the stereotypes and stigmas Westerners put on conservative Islam stem from the images our media has covered regarding the Taliban rule. First, I will go through a brief explanation and summary of the Taliban organization to gain a framework. The Taliban: The Taliban is an Islamic movement, which ruled most of Afghanistan from 1996-2001. Most of the leaders, including the founder of the movement, Mullah Mohammed Omar, were simpleRead MoreThe Role of Women in Islam4056 Words   |  17 Pagesthe economic and political rights of women take place. The second part is aimed at the implementations of the Muslim laws in Islamic countries: how women are treated in families and problems they face; to what extent they participate in the social life, economically and politically. The analysis of these factors may show us the real role of women and bring us to some conclusions. The Analysis of the Role of Women in Islamic Culture According to the statistics conducted by Pew ResearchRead MoreMarketing Management130471 Words   |  522 Pages3.1. Evolution of marketing management 3.2. The Role of Marketing 3.3. Marketing concepts 3.4. The Marketing Mix (The 4 P s Of Marketing) 3.5. Corporate Social Responsibility (CSR) and Ethics in Marketing 4. Have you understood type questions 5. Summary 6. Exercises 7. References 1. INTRODUCTION: The apex body in United States of America for the Marketing functions, American Marketing Association (AMA) defines marketing as â€Å"Marketing consists of those activities involved in the flow of goods andRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesPast, edited by Susan Porter Benson, Stephen Brier, and Roy Rosenzweig Also in this series: Paula Hamilton and Linda Shopes, eds., Oral History and Public Memories Tiffany Ruby Patterson, Zora Neale Hurston and a History of Southern Life Lisa M. Fine, The Story of Reo Joe: Work, Kin, and Community in Autotown, U.S.A. Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and Culture in Recent America Joanne Meyerowitz, ed., History and September 11th John McMillian and Paul

Business School Plan Free Essays

Leslie Marion CEO of JCW Inc. has identified she will need $125,850 to open a Reference School Center in Houston, Texas. The funds will cover the purchase and installation of the equipment and machinery, leasehold improvements, inventory, office equipment, and working capital to start the business. We will write a custom essay sample on Business School Plan or any similar topic only for you Order Now Leslie Marion will contribute $20,000 to the project from personal funds. The remainder of $105,850 is requested to be a SBA loan at 6. 00% interest amortized over 5 years. The loan is to be secured by the equipment, and inventory, as well as the personal guarantee of Leslie Marion. JCW is a company investing in educational field for a learning center that caters to families with children who needs academic support. The Reference School Center at Houston will be a very attractive school for those who need special attention on preschool through high school difficulties. The program is based on the brain research that has accumulated in the last decade. This research suggests that stimulating the mind with mental exercise may cause brain cells, called neurons, to branch widely. This branching causes millions of additional connections between brain cells. Studies demonstrate that our brains develop throughout our lives and that they are constantly being modified and that training and practice can stimulate brain development in targeted areas. This is known as neuroplasticity. JCW company based on neuroplasticity studies created a special program to help the students to learn more from their works and solv their difficulties on memorization and getting knowledgement. We believe in our success and in our investment in the educational area. How to cite Business School Plan, Papers

Sociology and Social Science Globalisation

Question: Discuss about theSociology and Social Sciencefor Globalisation. Answer: Introduction Globalisation, in the contemporary era, has drawn the attention of scholars from different domains due to the wide spread impacts caused by it. By globalisation, we mean the progression of international integration as a result of interchange of world views, opinions, ideas, concepts, product and culture. The International Monetary Fund has identified the basic aspects related to globalisation-investment movements and capita, transactions and trade, dissemination of knowledge and migration of people (Lindberg Sverrisson, 2016). It has been noticed that globalisation and free trade encourage economic growth and result in lower prices for many goods. The present essay critically discusses why the above mentioned idea may be problematic from the perspective of sociology. The essay is based on the understandings of economic, cultural and political globalisation. Arguments are put up with the help of evidence and examples. According to Hay and Marsh (2016), economic globalisation is actively pursued by policy makers through deregulation of the economy and fast technological advancements. The socio-economic impact of globalisation forms to be a complete analysis of consumption patters, trade, tourism, migration, entertainment and human behaviour. Though globalisation leads to significant economic growth and reduction of poverty to some extent, a rich pool of evidence indicate that globalisation does not always lead to sustainable growth. Singh (2016) has opined that it is transparent that globalisation holds much social significance. However, the impact it has on society varied greatly. This has given rise to sharply divided view points regarding the impact of globalisation on contemporary society. According to Fominaya (2014), globalisation is necessary for bringing positive changes for helarding a better society. Sorrells (2015) argues that while the individuals in already privileged sections of the society gain more benefits, the condition of those coming from the excluded population is found to worsen. Fulu and Miedema (2016) has highlighted the undesirable effects globalisation brings to the society. As per the authors, globalisation brings about an end of the family life how it has been perceived till now. The disappearance has not been the issue, but the profound diversification has. The worldwide trend is an increased divorce rate, marking the rise of single parenthood as an alternative lifestyle that under s ome circumstances are viable. This trend suggests that more number of women are joining the workforce and the traditional role of fulfilling responsibilities and duties towards family is diminishing. The direct impact is on the upbringing these children are getting as the responsibilities are pushed towards the educational institutes. Sorokin (2016) has thrown light on the global scenario of social injustice and inequality as a result of globalisation. As per the author, the richest 5% people in the world are known to receive almost 100 times of the income of the worlds poorest 5%. The top 25 richest Americans are known to earn 2 billion of the poorest of the world. The income gap between middle class or poor class and rich class is still prevalent, or has widened in many of the developed as well as developing countries. This trend is slowly altering the structure of economies, society and family. The author also stated that if this sharp increase in social inequality persists, there may be dreadful impacts on social stability and human development. Social unrest is another example of the unconstructive impact of globalisation on the society. An inflated underclass is being that is facing a consant struggle to close the income gaps and absence of job opportunities. Criminal syndicates are therefore being catalysed in such kind of ideal environment, exploiting and victimising children and women at large. Human trafficking, illegal trade of diamonds from countries of Africa, drug trafficking are some of such examples. Additionally, gender inequality is on the rise. Many of the patriarchial societies still support gender inequality where one gender is thought to be more socially and economically viable than the other. Cultural systems do not fall behind from such discussion. Metropolitan countries are facing outcomes of adaptation off cross-cultural interactions. They are constantly striving to achieve a social equilibrium. Though culture is transient, evolution in cultures due to globalisation through the exchange of thoughts and interactions have made a crushing negative impact on families and children (Carlson et al., 2016). Alexander et al., (2016) have the viewpoint that like economics, society is also developing day by day. Advancements in transportation technology and communication, in combination with free-market principles, have given services take advantage of cheap labour. Moreover, economic policies have made the major contribution towards removal of trade barrier as Foreign Direct Investment has become a vital part of most countries. In the current market, benefits are more for trade and economics. The reintegration into the economy on a worldwide basis has seen progress at a swift rate. Poverty reduction in countries like China and India are remarkable, signifying a positive impact globalisation has. On the contrary, some serious opposition has been created related to increased environmental degradation and inequality. It is known to all that internet is a useful tool for connecting to the outside world. However, the development can prove to be harmful if ethics are not maintained, and it is u sed for the unlawful purpose. From an economic aspect, though globalisation encourages a major amount of free trade, negative consequences also lie. Natural resources are destroyed as larger countries take advantage over the poor countries in terms of trade. The inequality in trade is also reflected in inequality in society as countries like Vietnam face the consequences of differences in tax payment. From the above discussion, we can conclude that the trends of globalisation are generating chances of wide spread changes in all domains of the society. Society has acknowledged this and reforms are constantly being considered as a response to the international trends and modernising ideas. It must be noted that globalisation represents a shift in the sociological settings across the globe. Though globalisation is a good chance for bringing about prosperity and development through economic growth, negative aspects lie in the affects on social and cultural spheres. There is a need to bring improvements in knowledge, ethics, experiment and beliefs in order to join in the general predisposition of global economics and society efficiently. References Alexander, J. C., Thompson, K., Edles, L. D. (2016).Contemporary Introduction to Sociology: Culture and Society in Transition. Routledge. Carlson, S., Gerhards, J., Hans, S. (2016). Educating Children in Times of Globalisation: Class-specific Child-rearing Practices and the Acquisition of Transnational Cultural Capital.Sociology, 0038038515618601. Fominaya, C. F. (2014).Social movements and globalization: How protests, occupations and uprisings are changing the world. Palgrave Macmillan. Fulu, E., Miedema, S. (2016). Globalization and changing family relations: Family violence and womens resistance in Asian Muslim societies.Sex Roles,74(11-12), 480-494. Hay, C., Marsh, D. (Eds.). (2016).Demystifying globalization. Springer. Lindberg, S., Sverrisson, . (Eds.). (2016).Social movements in development: the challenge of globalization and democratization. Springer. Singh, V. P. (2016, July). Globalization, Social Transformation and Profession: Emerging Trends in Global Sociology. InThird ISA Forum of Sociology (July 10-14, 2016). Isaconf. Sorokin, P. (2016). Global sociologyin different disciplinary practices: Current conditions, problems and perspectives.Current Sociology,64(1), 41-59. Sorrells, K. (2015).Intercultural communication: Globalization and social justice. Sage publications.

Things Fall Apart Reaction Paper free essay sample

They came on the decision of killing him and Okonkwo joined in killing him due to his fear of becoming weak. But then, guilt haunts Okonkwo throughout the story. b. ) Nwoye is Okonkwo’s eldest son. He is not on good terms with his father and seemed to lose respect on him especially at the moment when Ikemefuna was killed. On the other hand, Okonkwo sees Nwoye as a disappointment. This is because of Okonkwo sees his father in him. In the latter part when Okonkwo was exiled for seven years, he was converted into Christian and had his new Christian name: Isaac. c. Ekwefi is Okonkwo’s second wife. She sees Okonkwo as someone who is so masculine especially when he beat Amalinze the Cat. We can also see that there is this love involved in their relationship since it was stated in the first part of the story that she ran away from her husband to be with Okonkwo. We will write a custom essay sample on Things Fall Apart Reaction Paper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Though not stated in the book, she is Okonkwo’s favorite wife. She is someone who is not just beautiful but also bold and strong. He is closer to Ekwefi than her other wives. Ekwefi cares so much about her daughter. When Ezinma has iba, she woke Okonkwo up without hesitation by pounding his door. Also, when Okonkwo is leaving Mbanta, she was put in charge of preparing cassava for the final feast. d. ) Ezinma is Okonkwo’s eldest daughter. She thinks of his father as someone who is respected by everyone. She looks up to his father. She understands his father more than her siblings do. She is Okonkwo’s favorite. Okonkwo enjoys her wrongdoings in terms of given gender roles and he sometimes wishes that she was just a boy. She grew up and became the village beauty like her mother. She came back with her father after their exile in Umuofia and married there. . ) Obierika is Okonkwo’s best friend. He thinks of Okonkwo as a successful man. Okonkwo thinks of him as a dependable best friend. In the end, he accused the District Commissioner responsible for Okonkwo’s death. 2. ) Protagonist is the main or principal character in a story. The protagonist in this story is Okonkwo. This is evident since the story circulates on his life – his rise to positio n and wealth, the way he condemn and hate his father, his fall into exile, until his suicide. 3. ) The religion of Okonkwo’s tribe and the Christianity that Mr. Brown brings both believe in gods. But then, Umuofia’s religion believes in ancestral spirits and chi (personal deity) while Christianity believes in one God, who is the Alpha and the Omega, the First and the Last, the Beginning and the End. A proof that Umuofia believes in deity gods is when they said that A man could not rise beyond the destiny of his chi. â€Å"(Chapter 14, page 131) Also, another proof of the comparison between Christianity and the religion of Umuofia is the conversation of Mr. Brown and Akunna, when they both explained their religion to each other. Mr. Brown said that they (The Ibo people) worship carved woods and it is wrong. Akunna said that they acknowledge a creator God or Supreme Being, but they call him Chukwu because â€Å"He made the entire world and the other gods. † (Chapter 21, page 179) and the carved woods they worship are: †The tree from which it came was made by Chukwu, as indeed all the minor gods were† (Chapter 21, page 179). 4. ) Ibo Terms An example is the practice where they bring and leave those people infected with â€Å"the swelling† into the woods until they pass away. Even if it was a severe custom, it was necessary as for their opinion. Christian terms An example was when they rescue of the new-born twin babies from the forbidden forest. The Ibo tribe thinks that having a new-born twin babies is an evil sign and a curse for the women to have twin babies so they just let them die in the forest. This tradition came out to be very cruel to the missionaries. So, they showed readiness to go against Ibo tribe’s tradition for the babies’ life sake. 5. ) They maintain the belief that the egwugwu are gods when they are clearly masked humans because these are the symbol of the culture and independence of their tribe. Once the egwugwu loose power in the community, the clan’s culture and independence will also be lost. 6. ) It came from the Old Testament story of Abraham and his son, Isaac (Genesis 22: 1-13) in the Bible. The story is that God ordered the first patriarch Abraham to sacrifice his young son Isaac, but then when he saw him about to do it, told him to stop and sacrifice a nearby ram instead. The idea is that Abrahams  faith  was only being tested; but to prove himself a religious man he had to be ready to kill his first-born. Nwoye’s conversion to Christianity is revealed as an act of upheaval against his father, so there could be a sense that he is declining to be sacrificed or to follow his father. 7. ) For me, Okonkwo values his feeling of success and importance more than the rules of his village. Some evidences are: he violated the rule on the Week of Peace by beating his wife, he unintentionally killed Ezedu’s son, and he committed suicide. 8. ) If a member in our family had Okonkwo’s personality, he would be living a miserable life. He would be living in a place filled with people who got the same personality as he have because living in the city with the usual people is going to be a problem for them. For a living, maybe he would have a work that has got to do with perfecting things and a work which does not require him to mingle with a lot of people because that will be a great problem to them. He will have perfecting things and stuffs, reading books on his own, studying, and sharing serious or sometimes deadly stories even to children as for his hobbies. I also think that he will have an unhappy family. A family who’s having a hard time doing and acting naturally for someone in their family seeks and only accepts perfection, a family who cannot express their feelings since someone in the family thinks that open communication is not a need, and a family who cannot express their feeling to one another since someone in the family thinks that this is only for weak people even if it is not. 9. ) The proverb means the child, no matter how he tries, will still have a part if his personality alike from one of his parents. The more he declines and the more he tries to change and control it so much to the extent that he almost doesn’t care on how the other people around him feels, then he is more likely to become worse than what is expected. Yes, this proverb describes Okonkwo well. He condemned his father so much. He hated everything that reminds him about his father’s â€Å"weakness† so he did everything – he does not control his anger, he does not show his appreciation, love, and care to his family, and a lot more – that he can for him not to be like his father. But then, he ended up becoming a worse failure and weaker than his father when he committed suicide. 10. ) The title â€Å"Things Fall Apart† is significant for it foreshadows the disaster that will portray in the novel. It gives us a hint that the story will not give us a happy ending so we should not expect for one. It somehow gives us the idea that something, maybe the tribe or Okonkwo’s family, will fall apart, into pieces.

Iran and Israels Nuclear Holocaust and the Gulf Cooperation Councils Position

Iran and Israels Nuclear Holocaust and the Gulf Cooperation Councils Position Introduction: Nuclear Activities Overview The policy paper targets the governments of the countries of the Gulf Cooperation Council (GCC) and the United Arab Emirates in particular. The work concerns the danger of the possible nuclear activities, which can be caused by the conflict between Iran and Israel.Advertising We will write a custom essay sample on Iran and Israel’s Nuclear Holocaust and the Gulf Cooperation Council’s Position specifically for you for only $16.05 $11/page Learn More As such conflict would put a serious threat to the safety of the region, the policy aims at the acceptance of nuclear deal and the development of the effective course of actions aimed at eliminating the threat of the nuclear war between the confronting states and balancing the power in the region. The Roots of the Nuclear Conflict The roots of the nuclear challenges stem from the development of reactors and uranium enrichment. The threat, which evolved in the second part of the 20th century, came from the government of Iran, which claimed nuclear weapon elaboration. The act of Iran stirred not only its neighbors, which are Israel and the countries of the Gulf Cooperation Council but the United States as well since the enrichment of uranium contradicted the Treaty of United Nations on the Non-Proliferation of Nuclear Weapons. The conflict sharpened when the opposing government of the USA made an agreement with Israel, which aimed at the prevention of nuclear holocaust in Iran and the neighborhood. At this point, Iran officials developed an escalating rhetoric against Israel authority and the claim about the future war against Israel was made. The disagreement between two Eastern countries started when Iranian government took an orientation on political leadership revelation, which flew into a proxy conflict. The estimation of the military forces of the states shows the absurdity of the nuclear war. The reason for that starts in the milit ary sphere since Iran possessed approximately 3.8 million of troops while Israel has only 750,000 troops. Moreover, there are considerable population differences as well as oil production potentials, which demonstrate the weakness of Israel. Recently, the Iranian government signed an interim deal with the United States, which demonstrated that the latter might choose a direction of cooperation with Iran. Nevertheless, the countries of GCC face the need to establish effective cooperation with the Western partners to prevent the possibility of nuclear holocaust in the region (Dueck Takeyh, 2013). The united efforts promoted by such partnership can contribute to the stabilization of relations between Israel and Iran. The importance of the policy agreement may be defined if one views the consequences of the nuclear strengthening of Iran. Thus, the countries of the GCC have to take into consideration the fact that the country can become the greatest nuclear power in the Middle East (Inb ar, 2006).Advertising Looking for essay on international relations? Let's see if we can help you! Get your first paper with 15% OFF Learn More A consistent enhancement of uranium enhancement can contribute to the cancelation of the non-proliferation policy. In this context, the Iranian government might realign its political regime in the direction of the authoritative state, which may destroy Israel and pose a consistent threat to the Eastern neighbors. Furthermore, the immense nuclear reserves, which may be developed by Iran, can endanger the United Arab Emirates (Eisenstadt, 2006). Therefore, it is a great challenge for the GCC to develop a consistent policy, which might both support the development of uranium potential but at the same time provide an efficient system for controlling the nuclear activities of Iran according to the non-proliferation objectives. Analysis: The Nuclear Policy Options The countries of the GCC, particularly, the United Arab Emira tes, have to embrace a consistent policy to prevent the escalation of the conflicts between Israel and Iran. Both the countries of the Middle East and their Western partners are interested in the prevention of the growth of Iran’s nuclear power. The policy, which can be developed by GCC, may take several directions. Primarily, the adopted regulation might create the basis for the effective collaboration of GCC countries with the Western partners that share the interest of decreasing the nuclear threat in the Middle East. Such direction might help to use the united power of GCC countries and Western states to prevent the development of negative scenario related to Iran and Israel’s nuclear holocaust. Such cooperative actions might not only stop the growth of Iran’s nuclear power but also help to develop better relations between the Arab and the Western coalitions. Ensuring the effective cooperation between these world powers is crucial to preventing the possibili ty of confrontation between the Western and Eastern worlds. Working on achieving the common goal might eliminate the disagreements between the partners and contribute to the safe environment of the region and the world community. Another option embraces the strategy of neutral partnership. The GCC countries might detach from participating in dealing with the nuclear conflict between Iran and Israel and promote a stable diplomacy dialogue with both sides. Such position would require GCC countries to give the right to deal with the problems related to the nuclear threat to the Middle East to the Western partners. Such course of actions appears to be rather ineffective and can contribute to the dominance of Western countries in the region. Such dominance will have numerous negative consequences since Western governments tend to pursue subjective goals in the Middle East if the countries of GCC demonstrate passivity and do not put efforts in being actively involved in controlling such k ind of activities (Amuzegar, 2006).Advertising We will write a custom essay sample on Iran and Israel’s Nuclear Holocaust and the Gulf Cooperation Council’s Position specifically for you for only $16.05 $11/page Learn More The final alternative of the course of actions include the independent activities of the governments of GCC aimed at dealing with the nuclear conflict between Iran and Israel. Such direction of actions would help the GCC countries to impose a strong control over the nuclear activities in the region without the participation of the Western partners. In such case, the GCC countries would have to accept a stable plan of sanctions, which would come into power immediately after the breakage of the rules developed by them to control the nuclear activities in the region. However, such course of actions can have various negative results as dealing with the issue of Iran’s nuclear aggression can hardly be managed without the p articipation of the world community, and the Western partners in particular. Nuclear Conflict Decision-Making Alternatives and Recommendations The major policy recommendation, which has to be applied by the GCC to the nuclear crisis in Iran, must take the alternative of peaceful cooperation with the Iranian government and the Western world. However, it is important to emphasize that the adoption of the policy should rely on the principles of non-proliferation, which regulate nuclear facilities development (James, 2000). It means that the policy should rely on the common goals of preventing nuclear threat instead of pursuing the subjective goals corresponding to the interests of a separate country. The interim deal between the United States and Iran demonstrated that the reality of nuclear development in Iran might take a disruptive course against the Eastern world. Consequently, a proactive position and partnership should become the guiding principle for the new policy. Therefore, t he governments of the GCC have to initiate negotiations with the authority of Iran about the establishment of controlling institutions in the capital of Iran, Tehran, with an aim of supervising the nuclear weapon production. Moreover, the initial stages of the policy implementation have to embrace prevention of the conflict between Iran and Israel since Iran has previously claimed that the latter is a target for Iranian nuclear destruction (Perkovich, 2003). The policy has to rely on the principles of effective cooperation between the world powers interested in dealing with Iran and Israels nuclear holocaust. Therefore, GCC countries, and the United Arab Emirates, in particular, should actively participate in dealing with such conflict together with their Western Partners.Advertising Looking for essay on international relations? Let's see if we can help you! Get your first paper with 15% OFF Learn More The collaboration appears to be the key principle the policy should rely on as the neither separate participation in dealing with the conflict nor passivity and giving the initiative to the Western partners can benefit the countries of the Middle East. The effective combination of the power of both GCC and Western countries is the key to ensuring that the nuclear conflict between Iran and Israel is finished in favor of objective goals benefiting the region and the whole global community. References Amuzegar, J. (2006). Nuclear Iran: Perils and prospects. Middle East Policy, 13(2), 90-112. Dueck, C., Takeyh, R. (2013). Iran’s nuclear challenge. Political Science Quarterly, 2(1), 189-205. Eisenstadt, M. (2006). Living with a nuclear Iran? Survival: Global Politics and Strategy, 41(3), 124-148. Inbar, E. (2006). The need to block a nuclear Iran. Middle East Review of International Affairs, 10(1), 85-105. James, C. (2000). Iran and Iraq as rational crisis actors: Dangers and dyn amics of survivable nuclear war. Journal of Strategic Studies, 23(1), 52-73. Perkovich, G. (2003). Dealing with Iran’s nuclear challenge. Survival, 44(2), 1-16.

5 Parts of the Writing Process Essay Example for Free

5 Parts of the Writing Process Essay ? 1. Pre-Writing – Before you sit down to write something, you need to figure out what you are going to write about. 2. Drafting – Once you have planned out your ideas, the next step is to start drafting, or writing. 3. Revising – When you revise, you are looking at the parts of your document and making sure that each part works together to make a coherent whole. 4. Proofreading – When a person is finished the â€Å"writing† step of the process and have revised your work, then it is up to the writer to take a step back and look at the writing for errors and correct them. 5. Delivering – Delivering in its simplest form refers to a text that is meant to be read to an audience. 5 Resources to Help You Improve Your WritingSkills 1. Writing Clearly: A Self-Teaching Guide by Dawn B. Sova With Writing Clearly: A Self-Teaching Guide, you’ll discover the answers to these questions and many more about the basics of communicating effectively through the written word. Each chapter in this hands-on guide focuses on key steps in the writing process, identifying the shared and differing skills demanded by each type of writing; from a persuasive essay, a business letter, or a scientific report. The straightforward, structured format makes it fully accessible, providing an easy-to-understand overview for everyone from students beginning to build skills, to adults looking to improve their writing, to the experienced writer hoping to further hone skills in a certain area. This book allows you to build gradually on what you have learned at your own pace. Questions and self-tests reinforce the information in each chapter and allow you to skip ahead or focus on specific areas of concern. Packed with useful, up-to-date information, this clear, concise volume is a valuable learning tool and reference source for anyone who wants to develop or improve his or her basic writing skills. 2. Report Writing Skills Training Course by Margaret Greenhall  This book makes report writing a step by step process for you to follow every time you have a report to write. Margaret’s understanding of how people read and remember gives a unique view to the process of report writing. This book brings you her tried and tested training techniques to make the process of writing a report straight forward. 3. The Writer’s Workplace with Readings: Building College Writing Skills by Sandra and John Scarry John Scarry and Sandra Scarry present writing instruction in a clear and manageable form, with step-by-step explanations to help build and maintain students’ confidence in their writing. The result of many years of classroom teaching and research, this comprehensive and time-tested resource reflects the authors’ understanding that every student is unique, with different backgrounds and interests that must be accounted for as they engage in the writing process. This offers instructors the opportunity to customize their own version of the book by including or excluding any sections that they do or do not teach in their course-making this a text that reflects not only the students’ needs and experiences, but their instructor’s as well. 4. Writing With Power: Techniques For Mastering the Writing Process by Peter Elbow A classic handbook for anyone who needs to write. This book speaks to everyone who has wrestled with words while seeking to gain power with them. Here, Peter Elbow emphasizes that the essential activities underlying good writing and the essential exercises promoting it are really not difficult at all. Employing a cookbook approach, Elbow provides the reader (and writer) with various recipes: for getting words down on paper, for revising, for dealing with an audience, for getting feedback on a piece of writing, and still other recipes for approaching the mystery of power in writing. By taking risks and embracing mistakes, Elbow hopes the writer may somehow find a hold on the creative process and be able to heighten two mentalities–the production of writing and the revision of it. From students and teachers to novelists and poets, Writing with Power reminds us that we can celebrate the uses of mystery, chaos, no planning, and magic, while achieving analysis, control, explicitness, and care in whatever it is we set down on paper. 5. Steps to Writing Well by Jean Wyrick  Writing well is just a step away! This book gives the student the ultimate step-by-step guide to writing effective essays. With the author’s clear, practical advice and student-friendly tone, you’ll find it easy to begin, organize, and revise your writing-from choosing a topic to developing your essay to polishing your prose. Interesting readings in a variety of styles offer useful examples of the types of essays you’ll most often be assigned in your composition and other college classes. 5 Parts of the Writing Process. (2017, Jan 26).

Market Efficiency and its implications for Macroeconomic Behaviour Essay

Market Efficiency and its implications for Macroeconomic Behaviour - Essay Example This paper studies all aspects of market efficiency and its implications for macroeconomic behavior. The behavioral economics challenged market efficiency hypothesis, which supposedly incorporates all information rationally, and instantly. The argument is based on that markets are not rational, but are driven by fear and greed. There were a lot of research in the cognitive neurosciences, which suggests that these two perspectives are opposite to each other. When money is put into the market, it is done with the aim of generating a return on the capital. Many investors try not only to make a profit but also to outperform, or beat, the market. According to the EMH, no investor has an advantage in predicting a return on a stock price . In order for a market to become efficient, investors must perceive that a market is inefficient and possible to beat. Investment strategies intended to take advantage of inefficiencies are actually keeping market efficient. Investment strategies intended to take advantage of inefficiencies are actually the fuel that keeps a market efficient. There are three identified classifications of the EMH: strong efficiency, semi-strong efficiency, and weak efficiency. The random walk theory asserts that price movements will not follow any patterns or trends and that past price movements cannot be used to predict future price movements. The debate about efficient markets has resulted in many empirical studies attempting to determine whether specific markets are in fact "efficient" and if so to what degree.

Critique of Two Articles Essay Example | Topics and Well Written Essays - 1000 words

Critique of Two Articles - Essay Example Studies were cited that reported that immigrants who fail to learn either the English or French language will be three times more likely to report ill health after four years. Among the reason cited were 1)impairing accesss to health services 2) creating economic difficulties and 3) reducing social participation. Despite of its title, the article second titled Chinese language signs is un-Canadian actually pushes forth for the tolerance of the Chinese language in the Canadian society. It argues that language is not the glue that binds the Canadian society but rather, the principles of federalism, democracy, the rule of law and respect for minority. It also persuasively argued that Canada prides itself as a cultural mosaic in the same manner America prides itself as a cultural melting pot. The first article Benefit from a common language: campaign to lmit the proliferation of Chinese signage over English deserves public support makes it argument in emphaiszing the English-language sig n on two points that can easily be pigeon holed because the validity of its argument is a suspect and reminiscent of old persuasions about language which were already considered to be false. First, the argument that English-language signs will reduce the segration effects between the Chinese immigrants and other organs of Canadian society is really a narrow minded persuasion and preposterous because it only limits social and national unity to the proficiency of a certain language. Implementing an English only langauge sign will in fact, discriminate more on the minority that will breed resentment and segregation because it is an act of stripping a particular group of their freedom to express themselves which is one of the enshrined principles of the Canadian Constitution. The intention of reducing segregation between Chinese community and Canadian mainstream society, while good and noble, will in fact be easily defeated by the resentment that a bigoted policy will produce. That inst ead of enabling unity, will in fact create a social volcano of resentment among the minorities. Second, the study that was used to advance the argument and position that changing the signages to English and the mandated increase of the usage of the English language will have a health benefit needs scrutiny. Moreso when it threatened that failure to learn the English language will increase the likelihood of getting sick three times in four years. This method, to a certain extent, is reminiscent of autocratic regimes where governments resort to black mail and intimidation to have its way. It is very un-Canadian and makes the position of mandating English only signage weak when it resorted to a dubious study that threatens. True, being proficient in the English language has economic benefits but it does not mean that it had to be imposed by removing Chinese signages. Because even if it will imposed and those Chinese characters removed, it will still not hasten the learning of the langu age because the participants are unwilling and it takes time to assimilate. Instead of being threatened by those Chinese characters, Canada as a society should pride with the richness and diversity of its cultural society. The other article titled Chinese language signs is un-Canadian also made a reasonable assertion that language is not what would

Esprit Strategic Analysis Essay Example for Free

Esprit Strategic Analysis Essay In regard to a research of microenterprise in Macau, casino and gambling enterprise is the main source of income to the Macau economy. Over 80% of income is contributed in 2012. However, microenterprise is also taking an essential role to the healthy long-term development to the local economy. By doing so, a bundle of different strategies have to be conducted in each company in order to achieve the goal. Strategic Management is a way to identify competitive advantage and analyze the internal and external factors which influence one’s performance. It also helps in making a bundle of decisions for future direction and attaining sustainable development by formulating and implementing appropriate strategies. In this report, company background information, vision and mission, a series of strategy formulations and analysis are provided. Furthermore, applying various strategies in actions and implementation are attached in the following. INTRODUCTION Cafà © Tai Lei Loi Kei is one of the historical cafe in Macau and their exclusive hand-made pork chop bun is the icon while it will come up in mind of locals and tourists when thinking of Macau. It was established in 1968, with nearly 50 years of history located at the Taipa village. The initiate owner of the cafe was Ms. Kuok Loi Ho but the business is transmitted to her daughter Ms. Chan Ka I and other two family members. In the 1960’s, Taipa village is not well-developed as what people see today where there were lots of firecracker factories set up there. Ms. Kuok was originally operating this kind of business but it involves high risks and accidents were often occurred during that time. She later transformed her business in opening a cafe which was selling drinks only. At that period, there were many Portuguese working at the Municipal Council at Taipa next to the cafe. Ms. Kuok was taught by a Portuguese to make a pork chop bun with special Portuguese sauce and it becomes the reputable pork chop bun nowadays. Following the success of the business, more stores are rapidly opened in Macau and even Hong Kong. Besides of the flagship store at the Rua do Cunha, it can also be found in Venetian and one near Ruins of St. Paul. The food items are diversified for options which fish ball, squid, beef, and pork chop rice with onion sauce etc. are served as well. With good word-of-mouth and reputation and being recommended by many guidebooks, their main customers are tourists and it is said that the Tai Lei pork chop bun has to be tried when every tourists come to Macau. MISSION According to the owner of Cafà © Tai Lei Loi Kei said, their mission is â€Å"Whoever talks about pork chop bun, the first brand name come up with in their mind is Tai Lei Loi Kei.† Our group thinks that it is not strong enough in regard to be a good mission statement; therefore, we have further developed a more comprehensive mission statement below. â€Å"To be the leading role of pork chop bun market not only in Macau, but also expand the business to South-East Asian countries. As a top family style pork chop bun store, we are determined to reinforce our image by designing our own logo, slogan and brand of Cafe Tai Lei Loi Kei. With the insistence of fresh ingredients used and friendly sentimental service, we are committed to serve high value and quality products to all visitors and local residents at reasonable price. In order to meet the customers’ needs and demand in the rapid changing market, we will continue to develop new technology applying in food production and innovative products. Our dedicated team is also responsive to social community in hiring uneducated local employees as well as contribution in charity activities, in where providing growth opportunity and building a more familiar relationship to employees.† VISION â€Å"We are transforming the original operation pattern to microenterprise, with regional franchise operations not only limited to Macau but also to the South-East Asian market. We believe that an accelerated profit will be kept over the next few years. We will constantly design and launch new menu items in accordance to the local appetite in the market. Our goal is to make a remarkable profit for every branch of Cafà © Tai Lei Loi Kei and fulfill every customer’s expectation.† STRATEGY FORMULATION i.External Factor Evaluation Matrix (EFE) Cafà © Tai Lei Loi Kei – Key External Factors OpportunitiesWeightRatingWeighted Score Increase number of tourists coming to Macau0.1530.45 Better economy in South East Asia and Mainland China0.1030.30 Increase in Macau people’s purchasing power0.1030.30 Promotion coupons attached in Macau’s official tourist map may help increase awareness0.0520.10 Cooperation with the youth correctional institution may help finding manpower0.0530.15 Threats Customers are easy to change another brand to consume pork chop bun0.1020.20 Increasing number of competitors in the town selling similar product0.1510.15 Increasing amount of rent in Macau may lead Tai Lei suffer0.0520.10 Local people refuse to work in small-middle enterprises0.0520.10 Negative comments from online reviews and locals0.0520.10 Negative news in Taipa’s flagship store in December 2011 (required to close by IACM)0.0530.15 People seek for healthier food and beverage nowadays0.1020.20 TOTAL1.002.30 Cafà © Tai Lei Loi Kei has a total weighted score of 2.30 revealing that the company is below average in its performance to implement strategies that capitalize on external opportunities and avoid threats. ii.Internal Factor Evaluation Matrix (IFE) Cafà © Tai Lei Loi Kei – Key Internal Factors Strengths WeightRatingWeighted Score Old history and reputable brand name0.1040.40 Use central manufactory to produce pork chop to ensure same quality and acquired ISO recognition0.0530.15 Earning profit every year0.1540.60 Attractiveness to investors from South East Asia and Mainland China0.1540.60 Strong marketing team to develop new promotional programs and expansion strategies0.1030.30 Weaknesses Low educational level of all level of the employee0.0520.10 Lack of manpower0.1010.10 High selling price compares to similar products in the market0.1520.30 Limited amount of branches in Macau Peninsula0.0530.15 Most products are in high calories 0.1020.20 TOTAL1.002.90 Cafà © Tai Lei Loi Kei has a total weighted score of 2.90 indicating that the company is above average in its effort to implement strategies that utilize on internal strengths and minimize weaknesses. iii.Competitive Profile Matrix (CPM) Two core competitors are identified in accordance to geographic location, product, quality and price. Cafà © E.S.KIMO is the first Taiwanese coffee shop in Macau (MGTO, 2012), with the immersion of local favors. It also provide famous pork chop bun with a very nice unit price of MOP 13. It has many branches across the town as well as mainland China. In the Taipa branch which just located opposite to Cafà © Tai Lei Loi Kei, it placed an easy-up banner (see picture 1) outside of the store showing that â€Å"Macau’s famous pork chop bun only sells MOP 13† (see picture 2). Another competitor is â€Å"Taipa’s famous pork chop bun† (named Taipa pork chop bun below) located in Rua do Cunha, which also selling pork chop bun with unit price of MOP 23 and Kopi Luwak (a kind of high quality coffee). Cafà © Tai Lei Loi KeiCafà © E.S.KIMOTaipa Pork Chop Bun Critical Success FactorsWeightRatingScoreRatingScoreRatingScore Advertising0.1020.2030.3010.10 Food Quality0.1530.4530.4520.30 Dietary Consideration0.1020.2030.3020.20 Service Quality0.1030.3030.3020.20 Price Competitiveness0.1020.2040.4020.20 Management0.0330.0930.0920.06 Financial Position0.0530.1530.1520.10 Customer Loyalty0.0520.1040.2010.05 Reputation0.0540.2040.2020.10 Global Expansion0.1520.3030.4510.15 Market Share0.0530.1540.2020.10 Accessibility0.0330.0940.1210.03 Atmosphere of Restaurant0.0420.0840.1620.08 Total1.002.513.321.67 According to the result of CPM, it shows that Cafà © Tai Lei Loi Kei has a total weighted score of 2.51 which is just above average. Comparing to the other two core competitors, the company is situated in the middle; while Cafà © E.S.KIMO is performing the best among them. iv.Strategic Position Action Evaluation Matrix (SPACE) According to the result of the SPACE Matrix, it showed that the strategic position of Cafà © Tai Lei Loi Kei is aggressive (1, 1.11). The environment is stable, have the strong competitiveness and financial background. The appropriate strategies are backward, forward, horizontal integration, market penetration, market development, product development and diversification. v.SWOT Matrix Strength 1.Old history and reputable brand name 2.Use central manufactory to produce pork chop to ensure same quality and acquired ISO recognition 3.Earning profit every year 4.Attractiveness to investors from South East Asia and Mainland China 5.Strong marketing team to develop new promotional programs and expansion strategiesWeakness 1.Low educational level of all level of the employee 2.Lack of manpower 3.High selling price compares to similar products in the market 4.Limited amount of branches in Macau Peninsula 5.Most products are in high calories Opportunities 1.Increase number of tourists coming to Macau 2.Better economy in South East Asia and Mainland China 3.Increase in Macau people’s purchasing power 4.Promotion coupons attached in Macau’s official tourist map may help increase awareness 5.Cooperation with the youth correctional institution may help finding manpowerS1, S4, S5, O2 Expand the business to South East Asia and Mainland China S1, O1, O2, O3 Put more efforts on the advertisement and promotion in existing market Threat 1.Customers are easy to change another brand to consume pork chop bun 2.Increasing number of competitors in the town selling similar product 3.Increasing amount of rent in Macau may lead Tai Lei suffer 4.Local people refuse to work in small-middle enterprises 5.Negative comments from online reviews and locals 6.Negative news in Taipa’s flagship store in December 2011 (required to close by IACM) 7.People seek for healthier food and beverage nowadays-W3, T3 – Acquire supplier company to lower the cost W5, T7 Develop healthier product to capture the market share of the â€Å"healthy followers† i.Acquire supplier company According to the W3 and T3, it shows that Cafà © Tai Lei Loi Kei is suffering the very high rent in Macau, especially the shop located in the Taipa old town which costs them almost MOP 150,000 per month. Furthermore, Tai Lei has set the selling price in a high level comparing with other similar products in the market in order to balance their financial statement. However, it does not help with the cost issue. We suggest that backward integration strategy would be suitable for them. Cafà © Tai Lei Loi Kei has already taken care of their distribution; therefore, they can acquire some of the supplier companies such as the company which provides bread and pork chop. With the implementation of this strategy, they can have better control in the cost of their business and they might lower the price to attract more customers. ii.Develop healthier product Nowadays, people concern their health more than before. The trend of the current environment is tent to buy healthy and green products and company always promotes well-being. However, the products of Cafà © Tai Lei Loi Kei are high calories and fats and it’s not what the current market looks for. According to the W5 and T7, it indicated the need to develop healthier food. For example, Tai Lei can invest a new product which claims at healthiness, such as using organic vegetables, low fat milk, vegetable oil, etc. iii.Expand the business to South East Asia and Mainland China According to the strength 1, 4, 5 and opportunity 2 and the concept of the market development, it discloses that Cafà © Tai Lei Loi Kei have a strong power to expand their business out of Macau. They are successful and have a long history of their business and have already accumulated a well reputation. In addition, they are famous to the South East Asia and Mainland China. It’s attractiveness to the investors from those countries to invest a new business in there. Moreover, the economy of South East Asia and Mainland China are doing well nowadays, it’s one of the motivators that Tai Lei should expand their business to the two markets. iv.Put more efforts on the advertisement and promotion in existing market In strength 1 and opportunity 1, 2, 3, we suggest Tai Lei can create a new strategy with application of market penetration. Tai Lei owns two branches in Hong Kong and three in Macau. Hong Kong and Macau are popular tourism cities in the world, especially Macau; the number of tourists coming to Macau is increasing rapidly. Moreover, according to the opportunity 2, there is better economy in South East Asia and Mainland China, and the main tourists of Hong Kong and Macau are come from those countries. Advertisement and promotion can help to introduce Tai Lei to those tourists before the company enters to these two new markets. For example, using celebrities to promote the brand and product or distribute coupons via different channels. If Tai Lei put more efforts to do the advertisement and promotion in Hong Kong and Macau, it can attract more consumers and increase the market share. vi.Quantitative Strategic Planning Matrix (QSPM) A QSPM for Cafà © de Tai Lei Loi Kei Acquire supplier companyPut more efforts on the advertisement and promotion in exiting marketExpand the business to South East Asia and Mainland ChinaDevelop healthier product External FactorWeightASTASASTASASTASASTAS Opportunities 1.Increase number of tourists coming to Macau0.1510.1540.6020.3030.45 2.Better economy in Southeast Asia and Mainland China0.1010.1030.3040.4020.20 3.Increase in Macau people’s purchasing power0.1020.2030.3010.1040.40 4.Promotion coupons attached in Macau’s official tourist map may help increase awareness0.0530.1540.2000.0030.15 5.Cooperation with the youth correctional institution may help finding manpower0.05-　-　-　-　-　-　-　-　 Threat 1.Customers are easy to change another brand to consume pork chop bun0.1020.2040.4010.1030.30 2.Increasing number of competitors in the town selling similar product0.1520.3040.6010.1530.45 3.Increasing amount of rent in Macau may lead Tai Lei suffer0.05-　　-　　-　-　 4.Local people refuse to work in small-middle enterprises0.05-　-　-　　　 5.Negative comments from online reviews and locals0.0510.0540.2030.1520.10 6.Negative news in Taipa’s flagship store in December 2011 (required to close by IACM)0.0510.0540.2020.1030.15 7.People seek for healthier food and beverage nowadays0.1010.1020.2030.3040.40 Sub Total1.00　1.30　3.00　1.60　2.60 Internal FactorWeightASTASASTASASTASASTAS Strengths 1.Old history and reputable brand name0.1010.1040.4030.3020.20 2.Use central manufactory to produce pork chop to ensure same quality and acquired ISO recognition0.05-　　　　-　-　-　 3.Earning profit every year0.1510.1530.4540.6020.30 4.Attractiveness to investors from South East Asia and Mainland China0.1510.1530.4540.6020.30 5.Strong marketing team to develop new promotional programs and expansion strategies0.1010.1040.4030.3020.20 Weakness 1.Low educational level of all level of the employee0.05-　-　-　-　-　-　-　-　 2.Lack of manpower0.10　-　　-　- 3.High selling price compares to similar products in the market0.1540.6020.3010.1530.45 4.Limited amount of branches in Macau Peninsula0.0510.0540.2030.1520.10 5.Most products are in high calories 0.1010.1030.3020.2040.40 Subtotal1.00　1.252.50　2.301.95 Sub Total Attractiveness Score　　2.555.50　3.904.55 As the table of QSPM for Cafà © de Tai Lei Loi Kei show that the left two columns are extracted verbatim from the EFEM and IFEM of Cafe Tai Lei Loi Kei and also note that four alternative strategies – 1) Acquire supplier company 2) Develop healthier product 3) Expand the business to South East Asia and Mainland China 4) Put more efforts on the advertisement and promotion in exiting market – were from the company’s SWOT Matrix. Moreover, the Attractiveness Score (AS) from1 to 4 is used to reveal each strategy’s attractiveness given the respective external or internal factor, where 4 is the best and 1 is the least attractive. Work row by row in developing the QSPM and decide which strategy is the best for the external or internal factor. After conducted the QSPM, the strategy of â€Å"Put more efforts on the advertisement and promotion in exiting market† was highly recommended based on the result of the sum total of the Attractiveness Score from QSPM and it acquired the highest score of 5.50. The second recommendation strategy is â€Å"Develop healthier product† and the third one is â€Å"Expand the business to South East Asia and Mainland China† due the priority of the Attractiveness Score, which is 4.55 and 3.90. QSPM can be important information for a firm to make decision of strategies. The strategy of the Attractiveness Score below 3 in the QSPM is not taken into the consideration. The reason of chosen â€Å"Put more efforts on the advertisement and promotion in exiting market† as the highly recommend strategy, the Attractiveness Score of this strategy in the sector of external factor, there are two  opportunities are rated as 4 and two rated as 3 reflecting that the strategy was attractive enough to fulfill those opportunities and one of the opportunities is not related; those opportunities are related to the market trends – the chance for increasing sales because the tourists, especially the South East Asian and Mainland China tourists, are flooding to Macau tourism market and the booming economy increase the spending ability of local people as well. In addition, two threats about the competitors become more and more because of the opportunities that they can gain the market share of pork chop bun, besides; two threats related to lots of negative comments, news are appeared on the internet, newspaper and magazine. Therefore, a strategy of â€Å"Put more efforts on the advertisement and promotion in exiting market† got the highest score on Attractiveness Score because it can against this situation by create more promotional advertisements and distributed by mass media in order to capture the largest amount of pork chop bun market share, by the way; this strategy can break the negative comments and news as well. The remaining one about the shortage of man power in Macau cannot solve by the firm themselves due to the government policy. On the other hand, in the internal factor, two strengths are rated as 4 and two strengths are rated as 3 to show that Cafe Tai Lei Loi Kei has the ancient and reputation brand name, the ISO recognition and the new hire marketing team so it is attractive enough to get the attention of investors all over the world, besides they had good financial report on earn profit per year. Thus, â€Å"Put more efforts on the advertisement and promotion in existing market† can be chosen as a tool to attract more investors so as to expand the pork chop bun market by the promotional advertisement about the ancient and reputation brand name and cooperate with the new hire marketing team, the expanding no longer focus on Macao but Southeast Asia. And one strength does not have any relationship of this strategy. Moreover, one of the weaknesses is rated as 2 and one is rated as 4 related to higher price and do not have enough branches in Macau, so the promotional poster or promote in the travel guide book to emphasis the ancient brand name with â€Å"where to buy instruction that can be a good solution to against the weaknesses which already excited in Tai Lei, furthermore; one of the weaknesses is rated as 3 for the less of healthier food, thus first at all, Tai Lei prove some health product then use â€Å"Put  more efforts on the advertisement and promotion in existing market† to do more promotion of the related product. And the other weaknesses are no impacted on this strategy. STRATEGY IMPLEMENTATION i.Acquire supplier company Acquisition is one of the backward integration methods. Cafà © Tai Lei Loi Kei could acquire suppliers such as the pork chop and bread suppliers, etc. This benefits Tai Lei because it eliminates the profit which normal suppliers get from Tai Lei, causing reduction of cost. Upon the acquisition, Cafà © Tai Lei Loi Kei may have to keep all the original staff of the suppliers. However, the organizational culture of the two firms may be different so it becomes difficult for Tai Lei to persuade all staff to have full commitment to the Cafà ©. Remuneration package have to been discussed again in order to retain all experienced staff. ii.Develop healthier product Inventing and creating new flavor products will be a way for Cafà © Tai Lei Loi Kei to survive in the keen competition. Customers are always looking for new products and innovations, especially some healthy food. After the launch of new products, it takes Tai Lei a long period of time to test the market response and to see whether the customers accept the new products or not. Cafà © Tai Lei Loi Kei will definitely bear the risk that the new products do not help them to expand the product line and obtain good response from customers. iii.Expand the business to South East Asia and Mainland China It costs Cafà © Tai Lei Loi Kei a lot to expand a new market, such as some South East Asian countries. They have to spend a lot on marketing campaigns and promotion methods. Tai Lei has to tolerate the heavy marketing expenses and at the same time, bear the risk that the customers from new market do not accept this kind of new products. The marketing strategies with high cost will affect Cafà © Tai Lei Loi Kei’s profit. iv.Put more efforts on the advertisement and promotion in existing market By applying the same concept with the expansion of new market in South East Asian countries, Cafà © Tai Lei Loi Kei has to spend a lot to emphasis more on the marketing effort within the existing markets, Macau and Hong Kong. It will be beneficial for them to focus more on the existing market since it is easier to retain customers rather than attracting new customers. However, the high marketing cost decreases Tai Lei’s revenue at the same time. CONCLUSION Cafà © Tai Lei Loi Kei is a local brand with long history, selling its superior pork chop bun to delight customers with most efforts. According to the interview result and data, we created a brand new vision and mission for Tai Lei. Those interview result includes its internal strengths and weaknesses, external opportunities and threats and many other factors which may affect the future development and performance of Tai Lei. A number of matrixes have been conducted to better analysis the current situation of Tai Lei. After all the matrixes analysis, four strategies have been developed. We suggest Cafà © Tai Lei Loi Kei to adopt these four strategies, in order to further develop and expand its own business and have a more prosperous future.

The Los Angeles Riots of 1992 Essay examples -- Exploratory Essays Res

The Los Angeles Riots of 1992 The Los Angeles riots were a release of pressure that had build up from the innocent charging of Officer Laurence M. Powell and other Police officers that "Used excessive force" on Rodney King on March 3, 1991, but that was not the only reason.(8) In the words of a singer singing about the riots "They said it was for the black man, they said it was for the Mexican, but not for the white man, but if you look at the streets it wasn't about Rodney King, It's bout this f****d up situation and the f****n' police."(9) Did the riots even have anything to do with King? Was King a minor reason for this to happen, or did King put the level of pressure right over the top? Whatever way you see it, the fact is that on April 29, 1992, anarchy was set free in Los Angeles and before the papers could write about the happenings in this city of angels, the writing on the walls could tell it all. Reginald Denny, a truck driver that was driving through the area of hate, stopped his truck and was pulled from his seat only to be beaten by a group of African Americans, was smiled at for his stupidity. Did Reginald Denny deserve to be beaten as much as King did? Many people that participated in the riot believed so, even though those were the same people that felt that that King was wrongly treated. Was this feeling of revenge produced by racism or fair 'take a hit, leave a hit' that would be forgotten once the pain was the same for everyone? Unfortunately, revenge never finds its own way to normal, humankind always wants to be 'one up' on the competition. The system of LA seemed to be falling apart at the thought of "Blacks" getting unfair treatment under the same conditions. The fact that "Blacks" were the ones tha... ... of black doctors helped save life of LA riot victim Reginald Denny. Jet, 51, v82 n6 O'Brien, Maureen, (1992, May 11) Bookstores, libraries destroyed in LA riot. Publishers Weekly, 9, v239 n22 Marlow, Michel, (1992, May 5) LA aftermath WWD, p21, v163 n88 Wojcik, Joanne, (1992, May 4) LA riot damage costliest in history: losses to top $200 million; most damage in likely insured. Business Insurance, 1, v26 n18 Shoemaker, A., James, C., King, L., Hardin, E., Ordog G. (1993, Dec 15) Urban violence in Los Angeles in the aftermath of the riots: a perspective from health care professionals, with implications for social reconstruction. JAMA, The Journal of the American Medical Association, 2833, v270 n23 National Review Magazine, (1993, Nov 15) Crime without punishment. National Review, 14, v45 n22 "April 29, 1992," Sublime, Sublime MCA Records, 1995

Gummy Bear Lab Essay

Question- If the percent of the concentration of a solution varies, will the amount of water gained or lost vary in a linear fashion? Hypothesis- If the concentration of a solution varies, then the amount of water lost or gain will not vary in a linear fashion Prediction- I think that the amount of water lost will not vary in a linear fashion. I think the water will vary like one gummy bear would lose 4 grams while another would lose 6 grams while another would lose 3.56 grams. Just numbers all over the place. Experiment- 1. Materials needed: a. 5 gummy bears b. 5 beakers c. A scale d. Distilled water e. Salt f. A cover for each beaker g. A paper to put on the scale h. Tweezers The independent variable is the salt in the water. The dependent variable is whether the amount of water lost or gained in the gummy bears varies in a linear fashion. The constants are the type of gummy bear used in this experiment, the type of salt, the type of beaker, the type of scale, the cover, amount of water, and the amount of time the gummy bears have. The control is the beaker without the salt in it; Beaker A. Safety procedures  include washing your hands before and after the experiment. Day 1: Get 5 beakers and 5 gummy bears. Put a paper on the scale and find the weight of the gummy bears. Then put the gummy bears in each beaker and label the beakers A-E. Put 100 ml of water in each beaker. Pick a solution you want each beaker to have. For this experiment the solutions were: Beaker A- 0%; Beaker B- 5%; Beaker C- 10%; Beaker D- 15%, and Beaker E- 20%. So to put the solutions into the beaker, first take salt and find the weight of it. It you want a 5% solution; the salt’s weight has to be 5 grams or close to 5 grams. Do the same for the other beakers. Of course, Beaker A will have no salt in it because it doesn’t have a solution with salt. Cover each beaker with the same kind of cover and wait for 24 hours to see what happens. Day 2: Take the beakers out of the place they were in. Spill all the liquid out of all the beakers. Make sure to identify which gummy bear is which. It is best to do this one at a time. Take the gummy bear out of the beaker with tweezers. Put a paper on the scale and weigh each gummy bear. Record the weight. When you are done weighing each, throw the gummy bears and all waste away and wash your hands. Analysis: Observations were that all the gummy bears lost their pale yellow color and turned into a clear color. Some gummy bears had salt sticking to it. Another gummy bear lost its shape completely and it looked like glob. Some gummy bears looked like it gained weight and some looked like it lost weight. Errors were that a little bit of salt was added into the control group; Beaker A. Results from Alexis’s group were that all the gummy bears gained weight and Justin told me that all his gummy bear’s also gained weight although I don’t know what their solution were for each beaker or the difference from the final weight to the initial weight. Their results didn’t vary in a linear fashion. Mathematical calculations were to subtract the final weight of the gummy bear with the initial weight of the gummy bear. Conclusion The results of the experiment were that the water lost or gained didn’t vary in a linear fashion. It went from one number to another. Even though the amount of solute varied in a linear fashion, the differences did not. They vary at a nonlinear rate. These results matched the hypothesis and proved it correct. Errors that happened in this experiment were that some salt was added to the control group; Beaker A. This could have affected the dependent variable by gummy bear losing a little bit of weight because of the salt. The results from the other groups were that their results didn’t vary in a linear fashion. This is consistent with my results because the difference in grams also didn’t vary in a linear fashion. This means that my lab was done correctly. Other experiments that can be done are by taking a jar and filling it with water. Then secure the paper towel on the jar with a rubber band. Make a water filled chamber to put food coloring drops it in and see what happens. The paper towel is the cell membrane and the food coloring is the water molecules crossing the cell membrane. Another experiment is by filling two beakers of water, making them  ¾ full and labeling them. Then add salt to one beaker and mix it into the water until no more salt can dissolve. Put a carrot, celery, and 3 raisins in each beaker and see what happens in 24 hours.

Dr. Beckett’s Dental Office Essay

Introduction: Services are more different and very complex activities. The word service originally was associated with the work servants did for their master. As the dictionary define as â€Å"the action of serving, helping, or benefiting; conduct tending to the welfare or advantage of another†. On the other word, service are economic activities between two parties, implying an exchange of value between seller and buyer in the marketplace. Furthermore, the services are described as performances that are time-based, and bring about desired result to recipients, objects, or other assets for responsibility of purchasers. Experience is the best indicator of how good the service providers are. However, since there could be probable problems with consistency of quality, it is even more risky even with some experience to account. More so if the service is quite expensive, how could the marketers, guarantee the customers will satisfy the service as their expectation. That is why analyzing the factors for service marketing is a more tedious work compared to marketing goods. More factors are taken into consideration to ensure quality and minimize the risk. But quality entails costs, and not all consumers are able, and willing to gamble paying much for something unsure. Background of the study: Dr. Barbro Beckett is a dentist who seeks to differentiate her practice on the basis of quality. She was taught in the academe all about the technical part of dentistry but nothing on the business side. She had no formal training on how to run a business or how to assess customer needs. That wasn’t a resulting from labor laws, malpractice insurance, and the constant need to invest in new equipment and staff training as new technologies were introduced, her overhead expenses skyrocketed to 70-80% of revenues exclusive of her wages and office rentals. Furthermore, there was a movement in the U.S. to reduce the health care costs to insurance companies, employers and patients through large health maintenance organizations (HMO’s) who sets prices by putting an upper limit on the amount that doctors and dentists could charge for various procedures. But then again, Dr. Beckett, as a competitive dentist wanting to offer the highest level of dental care rather than being a low-cost provider, refused to become an HMO  provider for the reimbursement rate 80-85% of what she normally charge for treatment. Quality entails costs as they say, which is why patients of Dr. Beckett sometimes had to pay fees that were not covered by their insurance policies. If the quality difference is not substantial, then patients would rather go to HMO dentist offering lower costs. Therefore, Dr. Beckett decided to redesign the dental facilities, equipment and bring the best service delivery to the customer. Redesigning the Service Delivery System 1. Facilities and Equipment Dr. Beckett’s new office was Scandinavian in design. The waiting room and reception area were decorated with modern furniture, live plants, and flower and played softly classic music. Moreover, the clinic will provide the coffee or tea and magazines as well as the playground area for the children while their waiting for their appointments. Furthermore, the treatments areas were both functional and appealing, which provide the literature to explain what patients needed to do to maximize the benefits. 2. Service Personnel The staff members were separated by job function into â€Å"front office† (including receptionist, secretarial and financial) and â€Å"back office† (hygienists and chair side assistants) workers. Dr. Beckett valued her friendships with the staff members and involved them in the decision-making process by having a weekly meeting to discuss more strategic issue and resolve any problems. Moreover, Dr. Beckett provided her staffs many training or attending classes and workshops for improving their skill. She also rewarded their hard work by giving monthly bonuses and extra incentive to improve service delivery. 3. Procedures and Patients All the office systems were redesigned under the main goals which was to standardize some of the routine procedures and all the patients would receive the same level care. Key Managerial Problems The new policy from Health maintenance organizations (HMOs) The health maintenance organizations set the upper limit price for medical charge which give the advantages to patients. That their health insurance covered virtually all costs. But the doctors and dentists may not able to provide certain/high level of services under that limit price. Dr. Beckett had decided not to become a health maintenance organizations provider. She felt that she could not provide high-quality care to patients at those rate. She wanted to offer the highest level of dental care rather than being a low-cost provider. Refer to Dr. Beckett decision, she wanted the work environment to reflect her own personality and values as well as providing a pleasant place for her staff to work. Since higher quality care was more costly. She supposed that the quality differences are visible to the patients which they can realize and discover that it is worth to pay. The biggest challenge The biggest challenge for hospital/medical business is the customers have negative attitude and feel inconvenience to be applied the services. People who is willing to use the services mostly is patient that has uncomfortable feeling with their conditions. Dr. Beckett tried to reinforce the idea that quality dental care depend on a positive long-term relationship between patients and the dental team. It could be difficult to maintain a positive attitude. The job required precision and attention to detail, and the procedures were often painful for patients. Situation Evaluations Qualitative: 1. Service attributes Search attributes. The tangible characteristics that customer can evaluate before purchase. For example, clothing and furniture, â€Å"back office staffs† wear uniform in cheerful shades of pink, purple, and blue that matched the office dà ©cor can allow prospective consumers to try out. Experience attributes. The intangible characteristics that customer cannot evaluate before purchase. Customer must experience the service before such as reliability and customer support. In this case, customer experience can refer to 2,000 active patients. Also, Dr. Beckett’s patients often had to wait for 3-4 months for a routine cleaning and exam. Credence attributes. It’s not easy for customer to determine the quality how well the dentist have performed complex dental procedures, skills, and professionalism. Refer to the case; Dr. Beckett believed that referrals were a real advantage because new patients didn’t come in â€Å"cold†. All new patients were required to have an initial exam so that Dr. Beckett could do a needs assessments and education them about her service. Thus, the first indication to patients can make customer feel â€Å"warm† and â€Å"credence†. 2. Perceived risk Perceived risk is especially relevant for services that are difficult to evaluate before purchase and consumption, and first-time users are likely to face greater uncertainty. How Dr. Beckett’s dental office handle perceived risk? Functional (unsatisfactory performance outcomes): there was a small conference room with toys for children and DVD player that was used to show patients educational films about different dental procedures. Also, the chairs in the examining rooms were very comfortable. And attractive mobiles hanging from the ceiling to distract patients from unfamiliar sounds and sensations. Temporal (wasting time, consequences of delays): office policy specified that patients should be kept waiting no longer than 20 minutes, and staffs often called patients in advance if there would be delay. Psychological (personal fears and emotions): since most people disliked going to the dentist or felt that it was an inconvenience and come with negative attitude. Dr. Beckett tried to reinforce the idea that quality dental care depended on a positive long-term relationship between patients and the dental team. This Philosophy was reflected in the waiting area â€Å"We are a caring, professional dental team serving motivated, quality-oriented patients interested in keeping healthy smiles for a lifetime. Our goal is to offer a progressive and educational environment. Your concerns are our focus†. Social (how others think and react): most active patients who came infrequently are white-collar workers with professional jobs (university employees, health care workers, and managers/owners of local establishments). She did no advertising; all her business came from positive word of mouth by current patients. 3. Service expectation Expectation may come from word of mouth comments. For example: Patients could enjoy a cup of tea or coffee, magazine and newspaper while they waited for  their appointments. The treatment areas were both functional and appealing. Hygienists, a part of a largest team that worked together to provide quality care to patients. 90% of patients’ perceptions of quality come from their interactions with the front desk. â€Å"Thank you card† and â€Å"follow-up calls†, â€Å"gift bag† to patients Staff performance had to update their skills by attending classes and workshops. Make patients as comfortable as possible. Quantitative: About 2,000 active patients and waiting 3-4 months customers

JOE MAMA essays

JOE MAMA essays Imagine looking out the window in the morning and only being able to see a few blocks. It is not snow that you see neither is it heavy rain. It appears to be fog, but not regular fog, it is a harmful, acidic and ugly fog that is a result of very bad air pollution. This is true on some days in Mexico City. Mexico City is one of the most polluted cities in the world and the mountains that surround the city hold the thick and ugly fog in. Acid rain has been known to fall in this city and many others around the world. Acid rain is one the biggest problems our environment deals with today. What is acid rain? Where does it come from and how does it form? What are the effects of it on our environment and us? In this report I will teach you all you need to know about acid rain and what we can do about it. What is Acid Rain? Acid rain is defined as rain that has more acid in it than the normal amount. Acidity is measured on the pH scale that runs from 0 to 14. Anything from zero to seven is considered acidic, seven is neutral and anything from 7 to 14 is basic. Something that has a pH of 6 is ten times more acidic that something with a pH of 7. There is a lot of controversy over what the pH of rain must be to be considered acidic. Anything equal to or lower than 5.6 on the pH scale has been said to be acidic but that number is subject to change depending on who you talk to or where you live. Acid rain in found in places around the world. The sad thing is that the cities that create all the pollution don't suffer from it, it's the areas around the source of the pollution. Some of the main countries affected severely by acid rain include Brazil, Canada, China, France, Japan, Mexico, US, Norway, Sweden, and Switzerland. Switzerland is one of those ...

Understanding markets Essay Example | Topics and Well Written Essays - 2000 words

Understanding markets - Essay Example Using different methods, Marketing determines the size of the market that is being approached but this has to be a controlled exercise otherwise the effort will be aimless. Marketing is a highly misunderstood word. It is not tactics or methods of getting customers to buy a company’s product or services. That is advertisement or promotions. It is a conscious effort to analyze and understand what is needed and trying to fulfill this need. But above all, Marketing is all about customers. Their behavior and attitude towards buying a product is of paramount importance. Their needs and wants and their likes and dislikes are decisive factors and purchase decisions depend on these issues. It is the understanding of these factors that will develop a marketing strategy. Therefore Marketing is all about understanding the customers and of finding ways and means to for providing product or service as per his requirements. â€Å"Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders†. (AMA). This comprehensively calls for Market segmentation and results in two way satisfaction of both customer and the stakeholder. Markets are heterogeneous and are created by reasons of different values, needs wants, constraints, beliefs and incentives. Customers differ in their values and perceptions and want to purchase things that have value for them. Value is not just the monetary part, but also the usefulness and emotions that with go with it. The need and want play a great role in determining this value. The price actually determines the location from which this purchase will be made. Service and reliability are other important determining factors. Therefore a market segment is a set of customers that have a common approach to above questions and have a common desire to purchase a common set of goods and or services.

Outsourcing with pros and cons Research Paper Example | Topics and Well Written Essays - 3000 words

Outsourcing with pros and cons - Research Paper Example There are several reasons why many firms utilize outsourcing of their services, such as enhanced efficiency, cost reductions, increased flexibility and focus on core competencies. Outsourcing offers many benefits, although clearly with many caveats. The loss of skilled, expert staff is expected with outsourcing. Other risks involved with outsourcing include: loss of innovation, creativity, and flexibility and loss of control, continuity, and cooperation. However, these risk associated with outsourcing can be controlled and minimized if executed effectively. The immediate challenge facing organizations is how to make an informed offshore outsourcing decision that maximizes the benefits while minimizing the risks. An effective way to achieve the goal is to inquire how decision-makers comprehend and evaluate the factors affecting their offshore outsourcing decision. Abstract Outsourcing allows organization to reduce cost and concentrate on its core competences and to improve its activit ies. Although, outsourcing is an attractive strategy bounded by appealing benefits but it also contains some significant risks. However, these risk associated with outsourcing can be controlled and minimized if executed effectively. The immediate challenge facing organizations is how to make an informed offshore outsourcing decision that maximizes the benefits while minimizing the risks. An effective way to achieve the goal is to inquire how decision-makers comprehend and evaluate the factors affecting their offshore outsourcing decision. Abstract Outsourcing allows organization to reduce cost and concentrate on its core competences and to improve its activities. Although, outsourcing is an attractive strategy bounded by appealing benefits but it also contains some significant risks. However, these risk associated with outsourcing can be controlled and minimized if executed effectively. The immediate challenge facing organizations is how to make an informed offshore outsourcing deci sion that maximizes the benefits while minimizing the risks. An effective way to achieve the goal is to inquire how decision-makers comprehend and evaluate the factors affecting their offshore outsourcing decision. Outsourcing with Pros and Cons Introduction Outsourcing has become one of the most important management activities in recent years (Bromage, 2000). To outsource or not to outsource is one of the questions managers are increasingly asking themselves (Gunn, 2003). It is necessary to examine the degree of outsourcing and its pros and cons. The author posits that outsourcing is very beneficial to the growth of a company as it allows organization to reduce cost and to concentrate on its core competences and improve its activities. Outsourcing Outsourcing, as it applies to manufactured goods, is the practice of moving production to an outside supplier. Companies send this work to other domestic facilities or offshore. The outsourced activities can be thought of as new intermedi ate inputs or completed imports, shifting the entire production function done at home (Robert and Gordon, 1999). The outsourcing firm can then experience a reduction in the amount of labor required to continue operation. Outsourcing is a practice being used increasingly by organizations in order to combat the competitive forces within the global manufacturing sector. According to Michael Corbett, Firms extensively â€Å"use outsourcing everyday to improve the products and services they provide customers†¦. More than 90 percent of companies state it is an important part of their overall business strategy.†(Corbett, 2004: p. 3) Pros of Outsourcing Cost Savings Cost savings is the most important and most commonly cited reason for outsourcing. According to Burmahl (2001) cost savings is among the top reason to outsource. Cost-savings calculations encompass fixed costs, which include capital and administrative overhead; variable costs, which include specific supplies, service s, and labor cost for all personnel